B2B Power Exchange - Creating a proper one-page handout


	Meetings > One-pagers
	One-pagers B2B Power Exchange encourages its participants to bring information to hand out to others at its breakfast meetings and mixers, or to distribute electronically at its online meetings. These handouts help others to remember you and differentiate you from other participants. Some participants even collect these handouts in a binder, so they can look up others when business opportunities arise. We recommend using our “one-pager” templates. The templates are completely optional, but are different than typical brochures for a couple reasons. 1.) They follow B2B Power Exchange’s three-minute introduction guidelines, and 2.) They are designed for partners as opposed to end-clients. You can modify them to suit your needs and brand, but the best one-pagers include the following information: Who you are – be brief What you do or how you do it Benefits versus features Why do people hire you? What do you do that makes you better? What do you do differently? Client concerns Decision makers or buyers - be specific Power partners You can download a B2B Power Exchange “one-pager” template here. Once you have done the thinking to develop a proper one-pager, leverage that thinking electronically by posting your profile at www.b2bpowerexchange.net. If you would like more information on getting the most out of the group or setting your networking strategy, you can visit the video section of our online community.